This extension allows you to create and display in the product card a list of products that are similar or substitutes for this one, related by one or more parameters.
Often, customers of any store do not stop at choosing the first product they come across. This is reasonable and rational. Buying the first product offered by a consultant occurs solely on an emotional principle and, as a rule, depends on the consultant's ability to present the product to the client.
What should an online store do if it does not have a real live consultant who can verbally help make a choice?
Yes, for an online store there is a moment when a client can calmly, without unnecessary pressure, search, look at and choose a product, reviewing all its analogs on the site. And make a decision to buy one of the products offered by the site, and not one imposed by the seller or advertising.
As we can see, this specificity of an online store is, on the one hand, positive, because the client makes an informed purchase and, as a rule, will then be satisfied, since this is his balanced choice. On the other hand, the online store should create conditions under which the client will look for similar products NOT on competitors' websites, but on the website of your online store. Of course, this extension will not be able to ensure that the client is tied exclusively to your website-store and that clients will not look at other stores. At the same time, you can use a powerful tool for viewing alternatives specifically on your website. Significantly increase usability, maximally retain the client on your website and create an environment of informed choice for you. You do not impose your products, but professionally provide the most complete information about the products on your website with convenient viewing of related products. And if the product found by him, for some reason, does not suit (price / characteristics / manufacturer, etc.), then with the help of this extension, you can offer analogs or substitutes. Thus, providing a choice of goods, but keeping the client on your site.
This extension will be especially useful for online stores with a large assortment from different manufacturers. For example, stores selling tires and wheels, cars and other spare parts, tools, children's things and toys, medicines, jewelry, stationery, etc.
Along with this, we would like to draw your attention to the fact that this extension allows you to increase internal transitions (interlinking) in your online store, and also increases the time visitors spend on the site, which together provides one of the important components of SEO optimization and promotes your site in search engines.
Extension capabilities:
- automation of the formation of a list of similar products for each product.
- automation of the formation of a list of related products for each product.
- ensuring internal interlinking between products, according to characteristic features.
Features:
- select type list generation (similar/related)
- automatically create a list of products related by:
- price
- specific text
- product ID
- article
- manufacturer
- characteristic/s
- tags
- randomly
- generate/clear product lists in bulk or only for selected products.
- set the number of products to add
- select a donor segment (category/manufacturer/seller)
- ensure control over adding products only with the presence of: pictures, prices, availability in stock, published
- the ability to cancel the last assignments made and restore the state before processing.
Installation instructions:After purchase, installation is carried out through the Nevigen.com installer, which you can download in your account and install on your website. After installing the installer, you will need to enter a license key, which you can also find in your account on our website. The license key will provide access to updates and support.
more about installation